Tequila brand covers 80% of consumption of the beverage in Germany

By Lucía Lizárraga Castro. Reporter Hamburg, Dec. 11 (Notimex) .- A Mexican tequila brand, in its different versions, covers 80 percent of the consumption of the beverage in Germany, 50 percent in Austria and in general 25 percent of the agave product that is consumed throughout Europe. In an interview, in the framework of the destruction of the almost 25 thousand liters of apocryphal tequila seized in this European port, Rodolfo González, of Destilería Sierra, highlighted that the company that he represents has distributed tequila in Europe for more than 25 years. The tequila maker from Jalisco said that this brand is currently sold in 70 countries in all the continents of the world. He recalled that due to the success of his beverage in Germany, the aforesaid company associated with Borco-Marken-Import of Hamburg Germany, and they currently pack in this country about seven million liters of the Mexican drink par excellence that goes to different countries. He said that four million of this tequila brand, whose hallmark is a plastic hat attached to the cap of the colorful bottle that represents very well Mexico, stay in Germany. "Among the colors that it has, the red stands out; the hat and the label relate a lot to Mexico, the hat is a patent, it is registered and people know the brand for these features and the high quality of the tequila," he pointed out. He explained that through the port of Altamira, Tamaulipas, the tequila containers are shipped in bulk and are packed in Borco, all of them have a quality certificate and a sample number that can be tracked. "Each batch of tequila is perfectly trackable, they arrive in Hamburg and the samples are checked before being packed," he pointed out. He continued: "We have over 25 years exporting to Europe, far more to the United States, but Europe is number two, after the US market. The German market is very noble, is a middle-class to medium-high young consumer, people is open, willing to consume new and different products." He said that the Germans also drink tequila because they like the culture that surrounds this drink, besides they are very important travelers; they go to Mexico, go back and want to continue enjoying this Mexican drink. NTX / LEL / VGT / SGSR